For its second entry to the Content Cuckoo Awards, which aims to award excellence in the area of content marketing, Maison Moderne - the only Luxembourg agency in the Belgian competition - is once again among the winners. This year RUNNING magazine, developed for NN Investment Partners Luxembourg, was awarded Bronze in the category of “Best Content Design”.
NN Investment Partners wanted to capitalise on its sponsorship of the Luxembourg marathon. The idea was to publish a magazine which would be sent a few months afterwards to the 14,000 participants. It provides an original view of the marathon through exclusive photo reports (five photographers helped out during the event), interviews and testimonials, and times of the 14,000 participants--a way for them to relive their moments of glory while making the sponsorship of NN Investment Partners something tangible.
“This magazine was not only thought of as a souvenir, but also as a way to share a common passion and exchange about what running means to all of us and the impact it has on our lives. RUNNING is dedicated to all those who have run through the streets of Luxembourg and beyond and to all those who share the same relentless passion for running.”
Amel Marzoug, senior marketing manager
NN Investment Partners Luxembourg
In total, 44 cases submitted by 14 agencies were in the "running" for the 2017 edition. And only 10 were awarded at the ceremony, held on Thursday, 11 May, in Willebroek, Belgium.