d’Lëtzebuerger Land

The Land is a weekly high-end economic, political and cultural publication that has been published since 1954 and is something of an oddball on the paid national press landscape.

The publication is distributed to many decision-makers in both the public and private sectors every Friday and has built up a loyal readership, 78% of which are subscribers, including educated Luxembourger, French and German residents with high incomes who enjoy the Land for its independent stance, its style and the in-depth analyses of its journalists.

What you need to know:

  • A high-end newspaper unlike any other on the Luxembourg national press landscape.

  • Multilingualism: articles primarily in French and German, occasionally in Luxembourgish and English.

  • Loyalty: 8 in 10 readers are subscribers.

The benefits of incorporating the Land into your media plan:

  • This being a black and white newspaper, all colour aspects are reserved for advertising, for greater impact.

  • 10 themed supplements a year designed to create a targeted offering that reflects readers’ interests.

  • A loyal, educated readership with strong purchasing power.

Language(s):
French, German
Periodicity:
Weekly
Hard copies:
7.500
Audience:
15.500
Targets:
  • Private- and public-sector decision makers and independent professionals

  • Luxembourg, French and German residents, academics and those with high purchasing power

Diffusion:
  • Sale by subscription (78%)

  • Sale on newsstands

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