Luxinnovation is launching a new magazine in the form of Happen as part of its latest efforts to promote Luxembourg as a leading business destination among foreign investors and entrepreneurs.

The annual magazine is notably designed to increase the visibility of Luxembourg-based businesses and their technological excellence and potential with regards to innovation, and will help to create a new image of Luxembourg, an image that is strong, not only in terms of its innovation, skills and ecosystem, but also the quality of life that it has to offer.

What you need to know:

  • Luxinnovation annual magazine to promote Luxembourg.

  • Issue no 1: published in October 2017.

  • 20.000 copies (15,000 copies distributed in 145 countries)

  • Luxinnovation’s previous publication, Focus, is being replaced by Happen magazine.

The benefits of incorporating Happen into your media plan:

  • Ideal for both public and private institutions and financial establishments that support businesses in setting up in Luxembourg, and for businesses offering services for start-ups.

  • Ideal for successful businesses located in the Grand Duchy and looking to attract new talents from abroad.

  • Link your image and values with those of Luxembourg and innovation.

  • Maximum 10 pages’ advertising: increased impact for advertisers. 

  • “First issue” effect, boosting readers’ attention level.

Hard copies:
  • Entrepreneurs & foreign investors.
  • International: LTIO (Luxembourg Trade & Investment Offices).

  • National: institutions and politicians.

  • Luxembourg-based and foreign businesses.

  • Personal distribution.

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