On 16 September, Maison Moderne presented the results of the Brand Duchy 2015 survey at the Maison Moderne Show.
Carried out in the first three months of 2015 among 100 brands established in Luxembourg and representatives of Luxembourg's business world, the aim of the Brand Duchy 2015 survey was to take stock of the communication strategies and issues facing the country's brands.
The survey revealed certain major trends concerning the needs of these brands and the challenges they face: goals, targets, challenges, evolving media and non-media practices, budget, media purchasing, etc.
"The good news coming from the survey is that 82% of brands consider communication as a great driver of their business. That's good news for everybody, whether you're an agency, a media or a company's marcom department", explained Guillaume Vanoutryve, Maison Moderne strategist.