Paperjam.lu

The Paperjam.lu news site is Luxembourg’s leading independent economic & financial daily. Thanks to its twice-daily newsletter, sent to nearly 33,000 subscribers morning and evening, the Paperjam media brand enjoys a daily presence in the lives of the Paperjam community.

Paperjam has continuously strengthened its digital presence since the year 2000 and now boasts a comprehensive ecosystem for distributing information online, enabling it to reach thousands of decision-makers and influencers every day.

What you need to know:

  • Overhaul of the twice-daily newsletter: a clearer structure to reflect the new format of the magazine and incorporating the same four spheres, namely Business, Finance, Politics and Economics.

  • 33,000 subscribers at 8 a.m. and 4 p.m. (as opposed to 26,000 in 2016, that is over 27% new subscribers).

  • An open rate of over 30% morning and evening.

  • The Paperjam digital ecosystem consists of a website, applications, newsletters, Dossiers Digitaux digital reports and social networks.

  • Native formats and sponsored news: your expert content archived at Paperjam.lu and widely circulated via the newsletter.

  • A Motoring section devoted to the latest news in the industry.

  • A Property section with over 18,000 advertisements and the option of securing additional visibility in the newsletter: significant volume discount.

  • Paperjam.jobs: option of having your job offers appear “on the front page” of the newsletter.

The benefits of incorporating Paperjam.lu into your media plan:

  • Luxembourg’s leading source of economic and financial news for many decision-makers.

  • Reduction in cost per contact: -22%!

  • Multiple communications solutions: from display advertising to native advertising solutions and section sponsorship.

  • The flexibility and responsiveness of digital communications: option of daily communication thanks to the events display function (e.g. roadblock).

  • Reach out to decision-makers and influencers several times over the course of their working day.

Language(s):
French
Periodicity:
Daily
Audience:
33,000 subscribers
Targets:
  • Business and political decision makers in Luxembourg and the Greater Region

  • Opinion leaders and influencers, senior and middle managers

  • Mainly graduates, locals and foreign expats

  • Residents and cross-border workers

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