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Mike Koedinger
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As part of itsnet-zerostrategy, Maison Moderne is adapting the format of its magazines and changing the type of paper it uses, resulting in a reduction in the weight of the magazine – and therefore CO₂ emissions.

Mag examples

Best Deals

On the eve of its 30th anniversary, Maison Moderne continues to offer readers, members and customers the opportunity to develop their relationship in a new time frame, to strengthen the relationship of trust that has been built up over the years and to look to the long term. Think strategy rather than tactics.

Finally, in addition to strong media brands with reach, clearly identified audiences and a quality editorial context, Maison Moderne is offering Best Deals, strategic recommendations and powerful media plans in 2023.

Maison Moderne and its concrete pledges

After its carbon footprint assessment in 2022, Maison Moderne has drafted and is currently deploying its strategy for transitioning to net zero. This is illustrated with different interventions:

The reduction of CO2 emissions per printed magazine issue.

The consumption, and even production, of green energy (thanks to a solar photovoltaic system mounted on the roof of the HQ in Bonnevoie).

A significant vegetarian – and even vegan– offer, a reduction to a maximum of 10% of red meat, the suppression of foie gras or tuna, a reduction of food waste thanks to food bags and the consciousness raising of members to reduce no-shows at the numerous events.

Inclusivity in terms of audiences. Although the business club primarily serves its members and their guests, it is the members who allow up to 5% of the places to be freely accessible to students in Luxembourg, students who reside in Luxembourg and are studying abroad, teachers in the public sector, jobseekers and those seeking international protection.

Inclusivity on stage. While speakers are obviously selected for the quality of their delivery, a diversity of profiles are actively sought out (in terms of gender, generation, background). By 2023, women will represent 50% of all speakers taking part in the 10×6 events, round-table discussions and conferences (as an annual average).

Maison Moderne provides free advertising space to non-profit organisations, social enterprises, etc., through its Pro Bono Advertising initiative. In total, an annual budget of over €100,000 is available.


Maison Moderne has formalised a governance charter and chosen to make it public.
It can be consulted here.

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