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To provide an independent and influential voice in Luxembourg’s media landscape through quality journalism by positioning Paperjam and Delano among the country’s leading media brands.
Maison Moderne is an independent publisher that serves no partisan, political, trade union or religious interests. Its mission is to inform different types of readers as well as possible through its press publications in order to enable them to fully exercise their citizenship.
Committed to the modernisation and international influence of Luxembourg, Maison Moderne takes a sharp, constructive and open look at national issues, as well as at business life. It echoes its successes, but is also critical of its mistakes, failures and excesses.
Maison Moderne is resolutely democratic, European and liberal on an economic and societal level. The publisher stands energetically for progress and socio-economic advances.
Paperjam magazine is the leading monthly publication of economic, financial, political and cultural information in Luxembourg.
The journalists, supported by an editor-in-chief, inform readers, primarily economic decision-makers and executives, about the economic and financial issues that structure and even determine the future of Luxembourg in the medium and long term.
It is aimed at both Luxembourgish and non-Luxembourgish residents, as well as French-speaking cross-border commuters who are interested in the country’s development. The magazine focuses on long-term subjects beyond the daily news.
Thematic dossiers and major interviews show the trends and innovations in the sector and provide an in-depth look at the themes that will form the news of tomorrow. Portraits highlight who makes Luxembourg’s economy tick.
The online news website Paperjam.lu covers the economic, financial, political and cultural news in Luxembourg and the GreaterRegion in order to provide a large French-speaking readership with relevant and factual information on the daily news.
The synthetic textual formats and their graphic enrichments are produced by a team of online journalists supported by an editor-in-chief. The articles are designed for a quick and efficient reading.
The editorial pieces develop the day’s news for an informed audience that closely follows business developments. They contextualise the main messages of key players and provide a perspective to contribute to the democratic debate of the moment.
Delano is a monthly English magazine of reference in Luxembourg focusing on economic, financial, political and cultural information.
It addresses the international business community and those for whom English has become the lingua franca in their professional and/or private lives. The team of journalists, supported by their editor-in-chief, are committed to give an in-depth view of main economic and financial issues while explaining the specificities of the country.
Delano magazine proposes detailed analyses and long interviews with expats, and presents local decision-makers. The readers get practical information on life in Luxembourg to facilitate their long-term integration in a multicultural country and to strengthen links between the communities.
The website Delano.lu is a news outlet in English providing economic, financial, political and cultural information on Luxembourg on a daily basis.
The online pieces written by journalists and guided by an editor-in-chief target the broad international community. The articles on Delano.lu provide the context and highlights of daily events in a synthetic and timely manner.
Through initiative topics and by putting press releases into perspective, the editorial staff brings a sharp selection of information to support people exchanging in a multicultural environment.
For almost 25 years, Paperjam has been a reliable, influential and independent media.
The undisputed leader in the economic and financial press, the Paperjam ecosystem is the reference for business in Luxembourg and reaches 150,000 unique people with its website, newsletters, magazine, supplements, special issues, job board, social channels, training programme, awards and events.
It is an affluent and educated audience: almost 3/4 of them belong to social groups 1+2; almost 2/3 are university graduates, and 37.1% have a degree of 5 years or more*.
Paperjam is the place to be for opinion leaders, influencers and decision-makers, in business and in politics - and even at home, where almost 3/4 of them are ‘household shoppers’.*
We know that half of the readers are female (45.2%), and it is even more surprising to learn that more than 1/3 of the readers are under 35 years old (37.4%). Paperjam has become a media brand that bridges generations*.
*Source: TNS Ilres Plurimedia 2021.I
Luxembourg’s leading eco-findaily, Paperjam.lu is the main daily meeting place for the business and political community in Luxembourg.
Paperjam.lu is also an international showcase for the French-speaking world linked to the Grand Duchy.
Paperjam.lu is organised into five main categories: Politics & Institutions; Financial centre & Markets; Companies & Strategies; Communities & Expertise; Lifestyle & Practical life.
With its independent and quality journalism, Paperjam.lu has become, in more than 20 years, a very reliable source of information offering an editorial context and brand safety.
With 70,000 page views per working day and 380,000 unique visitors per month, users frequent the site several times a day.
Each month, Paperjam offers its readers the opportunity to delve into a specific business theme by giving the floor to local and international experts. In a dedicated section, an initial interview suggested by the editorial team introduces the subject.
Each contributor then shares his or her point of view by answering one of the three questions posed.
Knowledge articles are discussions on a specific subject proposed by one or more experts from the same company. The content deals with the same theme from different angles.
These articles allow a company to position itself as a reference in its field of expertise. The high-quality of the content becomes a must-read for Paperjam subscribers.
Paperjam has 90,000 followers on its social channels, from Facebook to Linkedin and Instagram. With 45,000 followers, Paperjam is one of the leading Luxembourg brands on Linkedin.
The flagship of the Paperjam brand, the premium monthly magazine has 85,000 readers per issue.
Print is about precious moments, about reading in lean back mode, about ‘me time’ that combines pleasure, concentration and reflection. It’s a slow, long time. Privileged moments for an off-screen escape that provokes ideas and forms opinions.
Readers enjoy conversations in S, M and L mode, original analysis, diverse opinions, but also a magazine that meets high quality standards, from the art direction to the original photography. It is this exceptional quality that creates a bond, collaboration, enables the transfer of brand images and, by increasing the rate of take-up, amplifies the opportunities to be seen... and retained.
Send your sales brochure, invitation or postcard directly to all readers of a magazine using Direct Mailing.
Direct Mailing is a blister-packed document associated with the magazine, either on all magazines or guides, or only to subscribers who receive it by name.
Business accelerator for 25 years.
The Business Guide is an online database updated daily and an annual publication of more than 500 pages.
An annual reference publication, this special issue presents a selection of the best residential, workspace, commercial, community, urban planning and cultural projects in Luxembourg, as well as the work of Luxembourg offices abroad.
It is an inspiring, important and very contemporary publication.
Its readership is threefold. On the one hand, professionals (architects, engineers, developers, builders, craftsmen, but also public institutions, funds and lawyers), on the other hand, companies concerned with their workspace. But also private individuals as project owners or people interested in real estate as an alternative investment.
This annual special issue is part of an Architecture + Real Estate ecosystem with its newsletter, news on Paperjam.lu, digital files, Paperjam and Delano supplements and a series of events organised by the Paperjam+Delano Business Club, such as the 10×6 Architecture (for over 10 years), the Paperjam Real Estate Seated Dinner Party, etc.
After more than 15 years of collaboration between Luxair and Maison Moderne with the title Flydoscope, the editorial offering proposed to the 2 million annual passengers has been revamped.
The result is the union of three strong brands, leaders in their respective segments: Luxair x Paperjam+Delano Inflight.
The bilingual French-English magazine is aimed at Luxair passengers and covers the essentials of travelling, airline news, Luxembourg, business and lifestyle in the Grand Duchy and abroad.
Paperjam+Delano Inflight is both original content created for the magazine and a selection of the best articles from Paperjam+Delano Inflight is distributed on board Luxair aircraft with an exclusive presence in the seat pockets, as well as to a selection
of decision-makers by e-mail.
In addition to the print version, a digital version ‘to leaf through’ is offered online, downloadable at Luxembourg airport via QR codes.
Launched in 2011, Delano has become, over the years, the English media of reference in Luxembourg.
In 2021, the year of its tenth anniversary, Delano is repositioning itself by focusing its content on business, financial markets and politics, while expanding its editorial staff to ten journalists. With 81% of Luxembourg’s citizens speaking English - that is, more than 400,000 residents - Delano addresses both the international community in Luxembourg and all those for whom English has become the lingua franca in their professional or private lives.
Delano now has a website, several newsletters, a monthly magazine with supplements, an annual Expat Guide, a Business Guide and of course a business club - the Paperjam+Delano Business Club.
Like Paperjam, Delano is aimed at an affluent and educated community, opinion leaders and decision makers of all nationalities.
In 2021, on the occasion of its tenth anniversary, Delano.lu will be revamped to fit perfectly into the Paperjam+Delano ecosystem, a bilingual French-English ecosystem, in order to reach all decision makers in Luxembourg.
Delano.lu is also the first international showcase for Luxembourg with its very well referenced site and more than ten years of archives of news in the Grand Duchy.
Each month, Delano offers its readers the opportunity to delve into a specific business theme by giving the floor to local and international experts.
In a dedicated section, an initial interview suggested by the editorial team introduces the subject. Each contributor then shares his or her point of view by answering one of the three questions posed.
Knowledge articles are discourses on a specific subject by one or more experts from the same company.
The content deals with the same theme from different angles. These articles allow a company to position itself as a reference in its field of expertise. This high quality content becomes a must-read for Delano subscribers.
In 2021, on the occasion of its tenth anniversary, the magazine is reinvented in a new format, becoming monthly, increasing its circulation to 20,000 copies and adding themed supplements.
Supplements, several times a year, allow a topic to be developed over 36 pages.
Must-reads, in English, for specific sectors and/or professions.
Send your commercial brochure, invitation or postcard directly to all the readers of a magazine using Direct Mailing.
Direct Mailing is a blister-packed document associated with the magazine, either on all magazines or guides, or only to subscribers who receive it by name.
Every year in July, the long-awaited Expat Guide is published, which is both useful and entertaining.
Since our inception in 1994, original photography has always played a strategic role for Maison Moderne, now publisher of Delano and Paperjam.
READ photography and rights
