EN 🇬🇧
To support companies and institutions, offering them a communication strategy based on content, as well as the production and distribution of this content, notably
via the Paperjam and Delano ecosystem.
By seamlessly mirroring the appearance of regular content in the relevant media, Native Advertising is non-disruptive and engages with its audience in a natural manner, giving the reader a more enjoyable experience. Optimal for long-term communication strategies, Native Advertising provides an opportunity for a company or brand to create consistent messaging and build a relationship with its target audience based on trust. But to be truly successful, Native Advertising requires effective Content Strategy, which should be developed in tandem between the brand and the media as part of a mutually beneficial long-term partnership.
With Native Advertising, the brand not only benefits from an expanded audience reach due to the credibility of the media, but also provides readers with high-value content, aligning the advertiser’s interests with those of its target audience. Understanding what you want to focus on – whether it’s awareness, growth, engagement or anything else – is essential when defining your communication objectives and addressing your specific targets through Native Advertising. Recognising those specific communication challenges and properly anticipating market needs will allow the creation of quality narrative that will reward both the brand and the educated audience at which it is aimed.
Native Advertising is available in Print, Digital and Live Experiences. It is communication through content. To be effective, it must be informative or useful to readers, but it can also be entertaining. Its format must be perfectly integrated into the context in which it is placed by using the right codes (tone of voice, artistic, direction). It is more effective if it is strategically planned in the medium - or long-term. Provided it is well produced, Native Advertising is powerful and complements traditional advertising campaigns.
A double-page format integrated seamlessly into the relevant magazine, a Brand Voice Print provides advertisers with the opportunity to engage directly with sophisticated readers in a variety of editorial formats, including tailor-made articles, narrative stories and Q&A interviews. These can be enhanced with visual elements such as timelines, infographics and photographs that will help a company hone the message it wants to share. If the communication objectives require it, a four-page format is also available. Content produced by Maison Moderne.
Available in Delano, Paperjam and Inflight.
Partner Content is a hybrid format that comprises advertising and a Brand Voice. Combining storytelling expertise and visually striking graphics, it is available in full-page and double-page formats. Content provided by the client.
Available in Delano, Paperjam and Inflight.
In the “Communities & Expertise” area, you will find the “Knowledge” section, which brings together the words of experts on strategic themes such as the financial market, real estate, tech & innovation, legal, administration & finance, management, communication & marketing, HR & training, sustainability, tools & skills, etc. For each company committing to 12/24 months, a landing page is created around the brand and the theme it has chosen. Companies can choose to publish 5, 10 or 15 articles per year. These contributions consist of an article illustrated by a photo. It can be enriched by additional embedded content (presentations, white papers, catalogues, videos, maps, etc.). Participating in the Knowledge section allows you to strengthen your reputation on a chosen theme, amplify your thought leadership and develop your business or attract talent.
These contributions can be published on paperjam.lu or delano.lu, or both. The appreciation of know-how and experts contributes to converting an audience, attracting an engaged public, all the while continuously improving brand referencing. Each time a contribution is published, it is integrated into the respective Paperjam and Delano newsletters for significant amplification. It is recommended that these contributions be distributed via social media, newsletters or corporate email signatures (including the title and link to the page hosted by us). Content production can be handled by the Brand Studio: interviews, article writing, photography, video. These services have an extra charge.
Available on delano.lu and paperjam.lu.
The Grand Dossiers focus on the most topical business challenges, interviewing key market and institutional players, providing experts the opportunity to spotlight specific solutions. On the Grands Dossiers release date, all Paperjam and/or Delano subscribers can discover all experts’ contributions through a dedicated newsletter. In addition, each contribution is also published in the twice daily Paperjam newsletter and/or the Delano newsletter. These contributions include at least an article and a video interview. They can also be enriched with additional embedded content (presentations, white papers, catalogues, videos, maps, etc.). All contributions are hosted on paperjam.lu and delano.lu, which allows for greater reach at a lower cost, while benefiting from bilingual SEO. It is recommended that these contributions be promoted via social media channels, newsletters or in your corporate email signature (including the title and the link to the page hosted by us). Video production is included in our offer and the creation of any additional content can be handled by the Brand Studio as a paid option. To boost the reach, a Grand Dossier can be accompanied by a banner campaign on websites and/or newsletters on paperjam.lu or delano.lu, or of course both. This allows for a more consistent reach. The appreciation of know-how and experts contributes to converting an audience, attracting an engaged public, all the while continuously improving brand referencing.
Available on delano.lu and paperjam.lu.
Digital Brand Voices are sponsored content on paperjam.lu and/or delano.lu, amplified via Paperjam and/or Delano newsletters, each with an open rate of over 35%. Marketed as a series of at least three episodes, the Brand Voice Plus allows you to add dynamic elements (videos, podcasts, infographics, key figures) to help readers understand each subject. Audience reach is always amplified via inclusion in the Paperjam and/or Delano newsletters and accompanied by a push campaign of 40,000 displays per Brand Voice Plus, giving your messages greater visibility. Please note that this sponsored content remains on our sites indefinitely.
Available on delano.lu and paperjam.lu.
This offer allows you to publish press releases at your own pace and with no editorial constraints on paperjam.lu (in French) and on delano.lu (in English). The text is accompanied by one more editorial photos (the visual cannot be a graphic element or a logo). In order to amplify the dissemination of press releases, sharing the contributions via the company’s social media channels and newsletters are recommended.
