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Portrait of Youcef Damardji, Brand Studio Director
Youcef Damardji
Brand Studio Director

About the
Brand Studio

To support companies and institutions, offering them a communication strategy based on content, as well as the production and distribution of this content, notably
via the Paperjam and Delano ecosystem.

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Packshot of the Paperjam+Delano Business Guide Mediakit

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the Paperjam+Delano
Business Guide
MMMediakit

Who are the readers of Paperjam and Delano?

Youcef Damardji et Bérengère Beffort.

Respectively heading the Brand Studio and the Publishing House, these two directors aim to remain attentive to the challenges of readers and clients in order to offer them quality independent journalism and to accompany them in their content-based communication strategies.
Content Strategies

The creation and distribution of useful and informative content enable a company to stand out.

CS encontent
Native Advertising

Native advertising is a content marketing solution that relies on the combination of quality content and a powerful media brand to reach the target audience.

Print formats
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Brand Voice print
print format
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Sponsored article, one or more pages long available in, Paperjam or Delano.
print format 2
Digital formats
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Brand Voice digitale
Brand voice digital
Sponsored digital content available on paperjam.lu and delano.lu.
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Brand Voice+
Brand voice plus
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Enriched with didactic graphic elements (timeline, key figures, graphics...).
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Expertises/Knowledge
Expertises
Series of ten (or more) sponsored digital articles.
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Grands Dossiers/Know-How
Grand dossier
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The ‘Grands Dossiers’/Know-How integrate different types of content (articles, visuals, videos).
Contract Publishing
Internal magazines
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Arendt - Arendt’ We All
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BIL - 69 route d’Esch
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CGDIS - Honnertzwielef 112
CP
Magazines
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Ville de Luxembourg - City
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Luxair - Inflight
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Ministère de l’Agriculture - Gudd!
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Nordstad - hex
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Cargolux - Charlie Victor
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Inowai - Now
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Bureau Moderne - Spaces
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Shopping Center Cloche d’Or - Enjoy
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JLL - M2
Different media, different audience
City
Packshot of City magazine
The official magazine of the City of Luxembourg is aimed at all users of the capital: both the 122,000 residents and people who work there, but also those who come for the cultural or gastronomic offerings. This is a very large audience, including residents of the Grand Duchy, more than 205,000 cross-border commuters, as well as many tourists (3 million overnight stays).

Both a gateway to, and a barometer of, the city, City tells you everything you need to know about the capital: official information, local news, the best addresses and practical information... with City, the city is yours!
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